This masterclass is for you if you want to refine your skills and be confidently accountable at Client Partnership level.

The classic client service team structure has divided into the strategic Client Partner role and the Account Management teams.

Client Partners function as the client custodian – people with deep, visceral knowledge of the client’s world, their strategic priorities, their commercial pressures and internal politics.

They can elicit and use the essential information to help guide their client as they navigate their complex, changing world.

This was evident in the Client Impact Awards. The shift was palpable.

Client Partners are relationship strategists and strategic allies. They are revenue builders, commercial negotiators and retention strategists.

They tackle client relationships with a fundamentally different focus, different behaviours, and have different conversations with clients.

This shift is being driven by clients.

This is the best investment you will make into your career.

THE CLIENT PARTNERSHIPS MASTERCLASS

Two 90 minute sessions run on two separate days. A mix of presentation, discussion and exercises.

CREATING THE PARTNERSHIP STRATEGY

The High-Value Client Partner job description: the role and accountabilities that high-value Client Partners focus on and can confidently deliver.

The Six Client Needs and Six Agency Needs: understand what both sides are really asking for, and why treating them in tension creates friction, not partnership.

Operationalising Growth: Setting clear metrics that can be shared and tracked internally and with your client. Maintaining a simple, accessible, trackable framework to keep the status of implementation front & centre to everyone.

THE PLAYBOOKS FOR CLIENT PARTNERSHIP MASTERY

Being a Credible Ally: the behaviours that earn you a seat at the table, at every level of the client relationship.

The New Fundamentals: the skills and behaviours a Client Partner needs that a traditional Client Service role never did.

Changing the Conversation: how to shift every client conversation from status update to outcomes-based story.

The Actionable Growth Matrix: build your own team Growth Strategy and Team Playbook from a full toolkit of partnership ideas, ready to put into action from day one.

Register your interest in a Client Partnerships Masterclass.

The 2-day Masterclass costs £350 for both days.

The value of partnership is enormous. Client relationship building requires a range of unique skills and takes significant time, effort and consistency yet the return on investment is worth it.

Clients are trading high value benefits – a seat at the table, insight to valuable information, willingness to negotiate better pricing methods, referrals to other teams and commitment to a long term relationship.

But it’s tough to know precisely exactly how much of a partner your client perceives you to be, and how ready your team is for strategic partnership.

Take the free self-assessments to find out where you are currently at in your goal to become a Client Partner.