books
masterclasses & workshops
LUNCH & LEARN SESSIONS
I have run a range of Lunch & Learn sessions over the last few years on a range of client service-relevant topics. Questions and discussions are actively encouraged and these are invariably fun and informative events. I will be adding to the list, but two of the most popular are:
“What clients really want from you”: this focuses on what clients means when they say they want their client services to better understand them.
“Tackling the challenges of too many voices and too much communication”: a combination of too many channels and too many people to keep informed is lead to communication overload and lack of clarity. What are some top ways to resolve this?
Alternatively, contact me to discuss a theme you would like to cover.
THE BOOK SPACE
COMING SOON
Articles
The CMO under seige
Marketing leadership is in radical change. Whether your client contact says it out loud or not, it is reshaping every relationship your agency holds.
The Era of the Client Partner has begun.
There is a fundamental imbalance in how the creative industry values its most commercially critical role. Client service helps generate serious returns — yet the role producing them has been systematically undervalued, under-defined and badly measured. That has to change.
From Supplier to Strategic Partner: Masterclasses in High-Value Relationships
In a market where CMOs no longer buy “hours” or “output,” the traditional agency model is under scrutiny. True indispensability isn’t found in doing more work, but in elevating the quality of your presence.