by Joanna Anthony | Aug 4, 2026 | Operational efficiency
Marketing leadership is in radical change. Whether your client contact says it out loud or not, it is reshaping every relationship your agency holds. A June 2026 Bloomberg Media and Lippincott study, surveying more than 500 marketing leaders, describes the modern... 
by Joanna Anthony | Aug 4, 2026 | Operational efficiency
There is a fundamental imbalance in how the creative industry values its most commercially critical role. Client service helps generate serious returns — yet the role producing them has been systematically undervalued, under-defined and badly measured. That has to... 
by Joanna Anthony | Jan 2, 2026 | Operational efficiency
The lean agency of 2026 doesn’t need more “people management”; it needs outcome management. For too long, Professional Development Plans (PDPs) have lived in meaningless digital platforms, a quarterly “tick-box” exercise that adds to the... 
by Joanna Anthony | Jan 2, 2026 | Operational efficiency
The rebound isn’t coming. For the last year, many in the creative and agency world have been holding their breath, waiting for a return to the “old normal.” We optimistically hoped that the post-2025 landscape would mirror the high-growth, high-spend eras... 
by Joanna Anthony | Jun 1, 2025 | Operational efficiency
There are countless angles to this debate, as demonstrated by the intense reaction to McCann’s recent restructuring announcement. The volume of response suggests they’ve struck a nerve. Personally, I see McCann’s response as a short-sighted, cost-cutting strategy... 
by Joanna Anthony | Oct 16, 2024 | Operational efficiency
The design industry has long been known for its ability to push boundaries and shape culture, and the landscape is shifting dramatically. From research by the World Economic Forum, they found that nearly a quarter of all jobs (23%) globally expected to change over the...