by Joanna Anthony | Jan 2, 2026 | Activating your Strategy
Most client service teams struggle to achieve growth from their client development plans. Agencies often struggle to catalyse organic growth — not because of bad work, but because the relationship wasn’t quite ready. This Masterclass shows how to nurture the... 
by Joanna Anthony | Jan 2, 2026 | Activating your Strategy
There is an oft-quoted (but poorly sourced) statistic from the 1990’s that says “90% of strategies fail.” With a stat like this, why would you bother creating a strategy at all? More helpful, current and accurate statistics can help business leaders work out HOW to... 
by Joanna Anthony | Jan 2, 2026 | Activating your Strategy
Most leaders I speak to agree: setting the vision is easy, making it real is hard. And the data backs this up: Bain’s global research shows only 12% of business transformations deliver on their original ambition. PMI’s 2025 Pulse of the Profession found only 18% of... 
by Joanna Anthony | Jan 2, 2026 | Activating your Strategy
Most agencies don’t lack strategy. They lack activation. One of the most common challenges I hear from agency leaders is that the business strategy stalls by mid-year. They have a strong vision, a well thought-through strategy to get there and an annual business plan...