The “Joanna” Factor:

“Everyone who knows me will tell you I have an insane energy. I don’t just advise; I make it happen.”

Joanna Anthony

Senior change and delivery specialist trusted by ExCos, Founders, and Leadership Teams to lead and successfully deliver sustainable change and transformation.

A recognised DBA Expert and 5-time DBA Design Effectiveness Award winner, combining deep commercial acumen with accredited coaching capabilities. Applies a diagnostic, non-cookie-cutter approach to every engagement, rapidly cutting through complexity to engage stakeholders and build bespoke systems, change frameworks, and governance tools that deliver audited commercial ROI.

Specialises in flexible, fractional, and targeted project engagements across corporate, agency, and public sector environments.

HOW I DO IT

I specialise in diagnosing what’s not working, designing systems that scale and leading teams through complex periods of growth or change. I’ve rebuilt fragmented teams, created shaped operational models, digital tools and workflows that deliver clarity and consistency, and designed professional development frameworks that drive growth, accountability and target achievement.

Known for my energy, pragmatism and ability to turn complexity into momentum, I bring structure, stability and momentum to creative businesses when they need it most.

Joanna Anthony-BW

AWARDS, QUALIFICATIONS & CERTIFICATIONS

DBA Awards

  • DBA Expert & Industry Advisor | Design Business Association (recognised authority on commercial design effectiveness, strategy, and measurable business ROI)
  • 5x DBA Design Effectiveness Award Winner | Design Business Association (awarded for proven, audited commercial transformation across major corporate and brand initiatives)
  • Level 2 Qualification in Counselling | HSDC Havant & South Downs (applied to career counselling, people coaching, and change management)
  • PCI Accredited Health & Wellbeing Coach | Personalised Care Institute (applied to building workforce resilience and supporting people managers)
  • Business & Secretarial Diploma (Distinction) | Cambridge Marlborough Secretarial College
  • RSA Qualifications (Distinction) | Royal Society of Arts
  • Continuous Professional Development: Change Management Frameworks, Human-Centred Service Design, Agile Delivery Mechanics, Commercial Governance Systems

TESTIMONIALS

Click on the titles to read the testimonials
Joanna pinpoints exactly where change is needed

Working with Joanna Anthony is transformative. She has a remarkable ability to identify core challenges and pinpoint exactly where change is needed for maximum impact. Her advice is both sharp and strategic, blending high-level insights with practical, actionable steps that drive immediate progress. Over the years, I’ve seen Joanna coach teams to collaborate more effectively, streamline operations, and elevate their service delivery. Her expertise in business operations and client service transformation has enabled countless agencies to reach new performance levels they wouldn’t have achieved alone.

SIOBHAN HAMMOND
Strategic Engagement Lead – EMEA at Aon

Makes the right things happen whilst fixing problems and engaging people

Joanna is an incredibly experienced strategic guide and change-maker. She doesn’t only make things happen, but she makes the right things happen, fixing what doesn’t work whilst engaging the people around her and bringing everyone on the journey.

During the time we worked together at Design Bridge, she was instrumental in building up two significant accounts. Subsequently we have worked together as consultants, where she played a key role shaping the client service function to both resolve a critical team issue and bring structure, accountability and KPI’s to achieve the desired team performance.

SIMON BLACK
Global Brand Strategy Consultant

Delivers solutions that genuinely move the needle and initiate change.

I have worked with Joanna several times and would do again. Joanna really listens and gets under the skin of a brief and invests time in understanding the business challenge. This commitment means that Joanna develops solutions that genuinely move the needle and initiate change. She will relentlessly pursue her goal and deliver a successful change project.

CATHERINE FALLON
Change Strategist & Organisational Coach

Change leader that delivers lasting impact

Joanna helped us to create and implement efficient processes and ways of working that benefit our business to this day.  She handles complex client or project challenges with ease, and her dedication and commitment to excellent client services has left a lasting impact.

CELINE SMITH
Managing Director, BrandMe

A trusted partner and catalyst for progress

Joanna is a trusted strategic partner who explores every angle, mitigates risk and brings ideas to life with rigour. She’s one of those people that you trust has looked through all the potential pitfalls. She’s both a safe pair of hands and a catalyst for progress in equal measure, and can be relied upon to deliver the project, steadily clearing all barriers and roadblocks.

CLIFF ETTRIDGE
Director, The Team

An outstanding Change Leader who brings clarity, structure, and momentum

Jo is an outstanding Change leader who brings clarity, structure, and momentum to project she works on and every team she supports. She builds effective systems, strengthens client relationships, and leads people with empathy and precision. Jo listens deeply, gets to the heart of challenges quickly, and turns complexity into clear, actionable plans. Being practical and pragmatic, her common-sense approach is refreshing. Jo loves her work and the people she works with and is a real asset to any team.

KERRY BOLT
Co-founder, BandB Studios

Unafraid to challenge to produce excellent results

Joanna is a true expert in engagement. She has worked in a number of industries and is really good at sharing the relevant learnings with clients. She has energy and enthusiasm which always produces excellent results. She is not afraid to challenge you as a client and does this with great style and skill.

SOPHIE HALL
MD, Organelle Limited

Brings clarity and decisive action in moments of crisis

Joanna and I worked together during a critical phase of our business, and she brought clarity and decisive action in moments of crisis. Her rigorous audit, strategic plan and calm leadership restore confidence, stabilise teams and rebuild client trust when it matters most.

TOM POVEY
Entrepreneur, Founder, Investor

Strategic judgment, frameworks and clear roadmaps

Working with Joanna during a period of departmental repositioning was great. Together we worked through how to restructure the team, clarify roles, responsibilities, and accountabilities against business goals, and raise the bar on client service. Her strategic judgment is excellent, and the frameworks she shared were practical, clear, and easy to put into action. Just as importantly, Joanna is a joy to work with, thoughtful, curious, and a great listener who asks the right questions, challenges your thinking, and helps you see things from a fresh perspective. She brought clarity, confidence, and real momentum to our work together

SIOBHAN STOVES
Global Head of Client Partnerships, JDO

Knows how to navigate difficult challenges

Joanna is one of the very few leaders who knows how to navigate difficult challenges; always pragmatic and a true business partner. She was our lead Account Director when we were relaunching Unilever’s Lipton brand worldwide. It was an enormous programme of global change, and Joanna was a brilliant partner to us and truly enjoyable to work with.

AMR el TOBGI
Strategy & Innovation, Unilever

Defined actionable strategies to overcome blockers and position us for success

Joanna came in as a Business Operations Consultant and, following an audit, she quickly and decisively understood the structure, processes, and pitfalls of the business. She worked closely with team members to genuinely understand their perspectives, challenges, and ideas, and every conversation felt collaborative, human, and productive. She defined actionable strategies to overcome blockers, drive efficiency, and position us for success.

BEN JONES
Content Strategy & Senior Copywriter

BRANDS I HAVE WORKED WITH

Masterclass-Building strategic partnerships
Client Impact Awards identity
Planners and PDP
Masterclass-Building strategic partnerships
Client Impact Awards identity
Planners and PDP
Masterclass-Building strategic partnerships
Client Impact Awards identity
Planners and PDP

THE OTHER SIDE OF ME

I’m half Australian, half English, married, and the mother of two grown‑up children who are now following their own paths with a similar gusto, curiosity and determination.

I’ve had a squiggly career. My foundation is in project direction and client services, but every eight years or so, I’ve taken a deliberate leap into something completely different — photography, publishing, writing, even app creation. Each diversion taught me something I carried back into my “real career”: creative thinking, critical analysis, deep listening, and the ability to follow your heart while trusting the instincts that keep you grounded. 

I’ve travelled widely – for work, for adventure, and for the joy of exploring new places – and I’ve documented these travels, my family and my ancestry in more than 30 photobooks.

I’m also a committed walker. Since 2020, I’ve completed 15 Conqueror Challenges, virtually walking mountains, coastlines, and long‑distance trails — covering thousands of kilometres along the way.

Let’s start a conversation