by Joanna Anthony | Aug 4, 2026 | Operational efficiency
Marketing leadership is in radical change. Whether your client contact says it out loud or not, it is reshaping every relationship your agency holds. A June 2026 Bloomberg Media and Lippincott study, surveying more than 500 marketing leaders, describes the modern... 
by Joanna Anthony | Aug 4, 2026 | Operational efficiency
There is a fundamental imbalance in how the creative industry values its most commercially critical role. Client service helps generate serious returns — yet the role producing them has been systematically undervalued, under-defined and badly measured. That has to...